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从节目内容维度来看,《对话》节目长久不衰的原因在于:节目选题紧跟时代发展脉络,追求热点话题、关注国计民生,善于利用意见领袖扩大节目影响力。这种由意见领袖解读的热点话题和国计民生类话题不仅为受众提供权威性的信息,最大限度地满足受众的经济需求,而且还对受众的经济生活起到了指导作用,充分体现了经济节目应遵循的贴近性、实用性、服务性原则。
From the program content perspective, “Dialogue” program is not declining for a long time due to the following topics: program topics closely follow the development of the times, the pursuit of hot topics, concerned about the national economy and the people’s livelihood, good at using opinion leaders to expand program influence. This hot topic of interpretation by the opinion leaders and the national economy and the people’s livelihood topics not only provide the audience with authoritative information to the maximum to meet the economic needs of the audience, but also to the audience’s economic life has played a guiding role, fully reflects the economic program should follow The closeness, practicality, service principle.