在小说《茶花女》中,有这样一个情节:阿芒送给茶花女的一本书,在拍卖市场上由于购买者的好奇斗胜心理,竟然几十倍于原价卖了出去。可见商品价格与消费者购物心理是密切相关的。在日常生活中,有些人有一种“一分钱一分货”的心理,往往乐意掏出大把钱去选购新产品。如果把价格订低了,反而会使人产生一种 In the novel “La Traviata,” there is a plot: A book given by Aman to the La Traviata was sold out several times at the original price due to the buyer’s curiosity in the auction market. It can be seen that commodity prices are closely related to consumer shopping psychology. In the daily life, some people have a kind of “a penny and a piece of goods” mentality, and they are often willing to take out a lot of money to buy new products. If the price is set lower, it will produce a kind of