随着互联网突飞猛进的发展以及移动媒体的出现,新技术打破了传统媒体之间旧有的传播壁垒,广告商把更多的目光投向传播更为迅捷的新媒体,以广告收入为主要盈利模式的报纸面临巨大的冲击,市场萎缩,经营困难。报纸如何面对技术变革的挑战,是积极寻求变革,搭上互联网的快车,还是以自身的独特优势,将纸媒进行到底,这是一个值得报业思考的问题。 With the rapid development of the Internet and the advent of mobile media, new technologies have broken the old transmission barriers between traditional media. Advertisers have turned more attention to new media that disseminates more quickly. With advertising revenue as the main profit model The newspaper is facing a huge impact, the market is shrinking, operating difficulties. How to deal with the challenge of technological change is how to actively change the newspaper, catch the express train on the Internet, or use paper-based media with its own unique advantages. This is a question that the newspaper should consider.