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对多数房企来说,营销是实现良好经营业绩的关键环节,当前设法跑量消化库存是营销工作的重点。房企跑量消化库存的过程中,应关注并有效管理房企获取良好经营业绩的环境因素的负向因子。阻碍房企获取良好经营业绩的环境因素的负向因子,可大体划分为无常性、不确定性、相悖性、无序性四类。如能有效管理这四类负向因子,房企的跑量消化库存就会顺畅而有保障,否则难以达到目标。
For most of the room rate, marketing is the key to achieving good business performance, the current attempt to run the amount of digestion is the focus of marketing efforts. Housing enterprises run the amount of digested inventory process, should pay attention to and effectively manage the housing business to obtain good business performance of the negative factors of environmental factors. The negative factor that hinder the housing enterprises to obtain good business performance environmental factors can be roughly divided into four categories: uncertainty, uncertainty, incompatibility and disorder. If these four types of negative factors can be effectively managed, the amount of inventory digested by the real estate enterprises will be smooth and secure, otherwise it will be difficult to achieve the target.