市场上的企业家必须和战争年代的将军划等号,从某种意义上讲,企业家所冒的风险比硝烟弥漫的战场上的将军所冒的风险还要大,见不着硝烟的市场比硝烟弥漫的战场更残酷,因为打败了都找不到向其举白旗的对手。因此,现代商战不能言败。所谓不言败,不是喊喊口号就能实现的,得有自己的 Entrepreneurs in the market must be equated with the generals of the war years. In a sense, the risk run by entrepreneurs is even greater than that of generals on a battlefield filled with smoky smoke. Smoke filled the battlefield is more cruel, because defeated can not find the white flag to his opponent. Therefore, modern business war can not be defeated. The so-called non-defeat, not shouting slogans can be achieved, have their own