论文部分内容阅读
数字出版在新一轮技术浪潮的推动下呈现出新态势,iPad等新媒介的出现,加速了媒介形式的变革,迎来了触控媒介时代。这种人机互动的新型数字出版模式,为我们带来了一“触”即发的新阅读革命。同时,物质生活日益丰富的大众不再满足于被动接受传播主体传播的信息,而期望主动参与其中,成为传播系统中独特的自我。“传受关系”的改变与融合带动了传受双方的互动,在无线膨胀的信息海洋中,个性化阅读、精准化阅读与碎片化阅读成为新兴的阅读方式,个性化定制出现、支线式小说阅读等出版模式的兴起,推动了互动出版的发展。
Digital publishing is under the impetus of a new wave of technology and presents a new trend. The advent of new media such as iPad has accelerated the transformation of media formats and ushered in the era of touch media. This new digital publishing model of human-computer interaction brings us a new “reading” revolution. At the same time, the mass of people who are increasingly rich in material life is no longer satisfied with the passive acceptance of the information disseminated by the main body of communication, but expects to take the initiative to participate in it and become a unique self in the communication system. “Changes in the relationship between ” and integration led to the spread of the interaction between the two sides in the inflated ocean of information, personalized reading, accurate reading and fragmented reading as a new way of reading, personalized custom appearance, extension The rise of publication modes such as novel reading promotes the development of interactive publishing.