随着中国社会经济的发展,在一些大中城市,一个新的社会阶层一一中产阶层逐渐崛起。作为一支消费的中坚力量,中产阶层已成各企业争夺的焦点,而广告作为一种营销工具在这场争夺战中起着重要的作用。因此,实施有效的广告来打动中国中产阶层便具有重大的意义。一.中产阶层——他们是谁? 改革开放二十多年来,我国的社会结构发生了巨大的变化。特别在一些大中城市,出现了一个新的社会阶层。他们是这 With the development of China’s social economy, in some large and medium-sized cities, a new social class-the middle class has gradually emerged. As the backbone of a consumer, the middle class has become the focus of competition for all businesses, and advertising as a marketing tool plays an important role in this battle. Therefore, the implementation of effective advertising to impress the middle class in China is of great significance. I. The middle class - who are they? In the two decades or so since the reform and opening up, China’s social structure has undergone tremendous changes. Especially in some large and medium-sized cities, a new social class has emerged. They are this