虽然民营书业已悄悄占据了如今书业的半壁江山,然而民营书业大卖场的兴起,还是近几年的新生事物。在市场主体产权迥异、渠道多样、政策差别尚存、商业化竞争激烈的图书销售市场中,一些民营书业大卖场逐步步入正规,趋向中兴,而另一些大卖场已开始准备悄悄退出市场。其中兴衰,自 Although private book industry has quietly occupied half of the current book industry, however, the rise of private bookstore supermarkets is still a new thing in recent years. In the book sales market with very different property rights, diversified channels, different policies and highly commercialized competition, some private bookstore supermarkets gradually entered into a formal trend toward ZTE, while other supermarkets have begun to quietly withdraw from the market. Which rise and fall, since