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电视监测业是随着我国电视业商业化的推进而产生并迅猛发展的,从最初的帮助广告商了解媒体是否按照约定投放广告的单一功能,借助于各类分析软件,结合收视率数据,电视监测服务日益向着多元化、综合化的方向发展。如何从纷繁复杂的数据中根据客户需要提炼出具有针对性的、高附加值的信息成为电视监测业一项大有研究的课题,近日央视调查咨询中心推出的全国主要频道非节日资源使用情况统计分析服务项目,为电视台各资源要素使用情况的经济性评价提供了依据。
TV monitoring industry is with the commercialization of China’s television industry arising and rapid development, from the initial help advertisers understand whether the media in accordance with the agreement to advertise the single function, with the help of various types of analysis software, combined with the ratings data, television Monitoring services are increasingly moving toward diversification and integration. How to extract pertinent and high value-added information from the complicated data according to the needs of customers has become a great research topic in the field of television monitoring industry. Recently, statistics on the use of non-festival resources of major national channels released by CCTV Investigation and Consulting Center Analysis of service projects, the television station for the use of various resource elements provide a basis for economic evaluation.