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青岛经济的迅猛发展, 带动了青岛报业市场的繁荣,同时也促使报业市场的竞争持续升温,不断升级。曾有业内人士感叹,青岛报业市场竞争之惨烈, 在全国都少见。为了遏制恶性竞争,规范青岛的报业秩序,去年年底,青岛11 家报刊公开发表声明,承诺将共同遵守不搞有偿促销、不擅自降低报价、不贬损其他媒体等七条公约, 青岛报业大战这才偃旗息鼓。不过,这一公约到底能坚持多久,青岛报业未来的发展趋势如何,仍有待进一步观察。
The rapid economic development in Qingdao drove the prosperity of the newspaper industry in Qingdao and at the same time promoted the competition in the newspaper industry to continue to escalate and escalate. There have been industry insiders lamented the fierce competition in Qingdao newspaper market, are rare in the country. In order to curb vicious competition and standardize the newspaper industry in Qingdao, at the end of last year, 11 newspapers and periodicals in Qingdao issued a public statement promising to jointly abide by the seven conventions of not offering paid promotions, not arbitrarily lowering quotations, not detracting from other media, and the Qingdao Press War Only then died down. However, how long this convention can last, and the future development trend of the newspaper industry in Qingdao remains to be further observed.