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中国的体育经济和体育营销产业正处于迅猛发展的起始阶段,对于那些懂得未雨绸缪、捷足先登的明智企业来说,不啻于天赐良机。欲揭示这一现象发生的缘由,就有必要先了解一下广告的发展简史。
China’s sports economy and sports marketing industry is in the initial stage of rapid development. It is a godsend for those wise-minded companies who know how to plan ahead and advance quickly. To reveal the reasons for this phenomenon, it is necessary to understand the brief history of the development of advertising.