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从“观光”走向“休闲”、从无序到有序、从幼稚到成熟……十一黄极大地刺激了商业购物、文化旅游等消费;另一方面,百姓消费方式金周,作为经济生活中的一个现象却越来越值得探讨。一方面黄金周趋向多元化、理性化,对黄金周的消费内容和服务方式不断提出新的要求。同时十一黄金周也是我们服务行业即将面临的新挑战。下面以海信空调为例,对十一黄金周的营销策划进行详细的分析。
From “sightseeing ” to “casual ”, from disorderly to orderly, from naive to mature ...... Eleven Huang greatly stimulated the consumption of commercial shopping, cultural tourism; the other hand, the way the people of the Golden Week , As a phenomenon in economic life is more and more worth exploring. On the one hand, the Golden Week tends to be diversified and rationalized, and constantly puts forward new requirements on the consumption content and service methods during Golden Week. At the same time Golden Week is also a new challenge that our service industry is about to face. The following to Hisense air conditioning, for example, on the Golden Week marketing planning a detailed analysis.