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2008年6月12日下午两点,北京,宽敞明亮的会议中心,一位身着白T恤,戴帽子的男子向《成功营销》的会议厅走来,压低的帽沿、深沉的嗓音、腰间挂着专业相机、后脑勺不经意露出的一撮辫子,散发出了浓郁的艺术气息,让会场气氛顿时变得轻松许多。之后当会场接二连三出现戴帽子、散发艺术气质的嘉宾时,我们想这也许不是个巧合。也许,搜索引擎营销从业人员对用户搜索行为的准确把握与分析都是来自对生活细节的点滴积累,而休闲T恤、照相机镜头都是为了更真实地回归生活。搜索引擎营销(SEM:Search Engine Marketing)作为最精准的营销手段之一,在整个互联网广告的比重中日益提升,专业的第三方服务机构也应运而生,这一切都使得搜索引擎营销已成为整合传播中的关键一环,《成功营销》杂志试图通过此次搜索引擎营销沙龙,为企业主提供全方位的实用指南,发掘搜索引擎营销的力量。
At 12pm on June 12, 2008, a bright and spacious convention center in Beijing, a man dressed in a white T-shirt and a hat, approached the “successful marketing” conference room. The lowered brim, deep voice, Hanging from the waist with a professional camera, back of the head inadvertently exposing a handful of braids, exudes a rich artistic atmosphere, so that the venue suddenly became much easier atmosphere. It may not be a coincidence that we would like to wear a hat and send artisans after another in the venue. Perhaps, search engine marketing professionals to accurately grasp the behavior of the user search and analysis are from the accumulation of bit by bit details of life, and casual T-shirt, camera lens is to return to life more realistically. Search Engine Marketing (SEM), one of the most accurate marketing tools, has been promoted by the proportion of the entire Internet advertising and the emergence of professional third-party service agencies, all of which have made search engine marketing an integration Spread the key part of the “successful marketing” magazine trying to market this salon through the search engine for business owners to provide a full range of practical guide to explore the power of search engine marketing.