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感谢中国曾经没有真正意义上的广告大赛,因为中国的广告曾经很落后。十几年来,中国的广告人走出国门去参加戛纳、克里奥、ONESHOW 等国际大赛,怀抱的是崇敬感,使命感,希望有所斩获。而我们现在终于有了自己的国际大赛。感谢中央电视台创办了 CCTV AD 盛典国际电视广告大赛,让广告人终于可以直立于大众传媒的面前用创意为自己发出声音。正如获得特别进步奖的北京前线广告公司的代表致辞中说的,感谢央视给了我们一个客观地展现自己工作的机会。
Thanks to China, there was no real advertising contest because advertising in China used to be very backward. More than a decade, Chinese advertisers go abroad to attend Cannes, Creole, ONESHOW and other international competitions, the embrace of the sense of honor, sense of mission, I hope some gains. And now we finally have our own international competition. Thank CCTV CCTV AD Festival International Television Advertising Competition was founded, so that advertisers can finally stand upright in front of the mass media creative with their own voice. As the representative of Beijing Frontline Advertising Company, which won the Special Progress Award, said in thanks, CCTV gave us an opportunity to objectively demonstrate our work.