当前,新媒体方兴未艾,发展势头强劲,但也存在着鱼龙混杂、缺乏有效管理的问题。新媒体的发展现状给传统主流媒体的发展带来了严重冲击。对此,作为县级广播电视台这一县级主流媒体,迫切需要与其他媒体搞好深度融合,加强对新媒体的管理,做大做强主流媒体,为今后发展注入强劲动力。下面,笔者结合五莲广播电视台的发展现状,谈点粗浅看法。一、五莲广播电视台在舆论宣传工作中的经验做法五莲广播电视台高度重视做好舆论宣 At present, the new media are in the ascendant and the momentum of development is strong. However, there are also problems cohabiting and lacking in effective management. The development of new media has brought serious impact on the development of the traditional mainstream media. In this regard, as the county-level mainstream media at the county level, there is an urgent need for further integration with other media, strengthening the management of new media, making the mainstream media bigger and stronger, and injecting strong impetus into the future. The following, the author combined Wulian radio and television development status, talk about the superficial view. Wulian radio and television stations in the publicity work experience Wulian radio and television attaches great importance to public opinion