色彩作为商品的外貌特征是能够首先引起消费者的关注,能够表达设计师的设计理念和想法的。色彩表达着人们的信念、期望和对未来生活的预测。色彩在人们的生活中随处可见,生活中也正是因为有了色彩,身边的点点滴滴才变得丰富多彩,变化万千。色彩也是平面设计中的重要元素,对色彩的了解和研究能很好地帮助我们把设计做得更好,设计离不开色彩。 Color as the appearance of the product is able to be the first to attract the attention of consumers, to express the designer’s design concepts and ideas. Color represents people’s beliefs, expectations and future life projections. Color in people’s lives everywhere, it is precisely because of the color of life, surrounded by bit by bit to become rich and colorful, ever-changing. Color is also an important element of graphic design, color understanding and research can well help us to design better, design is inseparable from the color.