自1986年9月以来,由于日元的不断升值给支撑着日本经济发展的出口工业带来了很大打击。照相机是日本对外出口的主要产品之一,每年销售到美国市场的照相机金额约占全日本照相机出口总额的40%以上。但是由于日元不断升值,自1987年起,日本各种照相机相继提价,招来了国内外市场的不景气,尽管日本出口到西欧市场的照相机数 Since September 1986, due to the continuous appreciation of the yen, it has brought a big blow to the export industries that support the Japanese economy. The camera is one of the main products exported by Japan. The amount of cameras sold to the U.S. market each year accounts for more than 40% of the total exports of cameras in Japan. However, due to the continuous appreciation of the yen, since 1987, Japan’s various cameras have increased their prices one after another, drawing the slump in domestic and foreign markets, despite the number of cameras exported to Western Europe by Japan.