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一、新常态下的本土文化创意产业随着浙江市场经济的发展,产业结构也在进行着不断的变化和调整。在经济增长放缓、向高新技术产业转型升级的新常态下,集文化、科技、环保等要素于一身的文化创意产业正逐步成为刺激经济新增长的重要产业,具有融合性、区域性的特点。此外,文化创意产业自身具有独特的文化属性,不但能够拉动经济快速增长,对其的推动和发展更有助于城市文化软实力的增强,从而提高整体的城市竞争力和影响力。
First, the local culture and creative industries under the new normal With the development of Zhejiang market economy, the industrial structure is also undergoing constant changes and adjustments. Under the new normal of economic slowdown and transformation and upgrading of high-tech industries, the cultural and creative industries integrating cultural, scientific and technological, environmental protection and other elements are gradually becoming important industries stimulating new growth of the economy. They are characterized by integration and regional characteristics . In addition, the cultural and creative industries have their own unique cultural attributes. They not only promote the rapid economic growth but also contribute to the enhancement of urban cultural soft power through their promotion and development so as to enhance the overall urban competitiveness and influence.