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营销者说既制造了终端,又掌控了内容,“技术化”与“艺术化”结合的生态营销模式在未来视频营销领域中,增长潜力无可限量。视频广告最开始的存在形式是OTV模式,通过与传统电视互补的方式,进行容量扩充,买进资源再售卖给客户,而现在版权内容越来越贵,纯粹走OTV路线当“流量搬运工”是看不到盈利机会的。广告主做营销,最终目的是更好地找到用户,找到消费者。要达到这个目的,最终只能通过两种方式,一是技术化路线,通过终端收
Marketers say that both the terminal and the content are controlled. The “eco-marketing” modeled by “technology” and “artistry” has unlimited potential for growth in the future of video marketing. The beginning of the existence of video ads is the OTV model, through the traditional way of complementing the TV, the capacity expansion, buying resources and then sold to customers, and now more expensive content copyright, purely go OTV line when the “Porter ”Can not see the profit opportunities. Advertisers do marketing, the ultimate goal is to better find users and find consumers. To achieve this goal, only through two ways, one is the technical route, through the terminal income