论文部分内容阅读
重报集团2001年6月正式挂牌成立之后,在2002年粗放式地对广告进行整合的基础上,2004年将集团的三大媒体重庆日报、重庆晚报、重庆晨报的广告进行彻底整合,今年,广告总公司加强了市场化的运作力度,对体制机制进行了重大改革。
After the newspaper group was formally established in June 2001, based on the extensive integration of advertisements in 2002, the group’s three major media companies, Chongqing Daily, Chongqing Evening News and Chongqing Morning Post, were fully integrated in 2004. This year, Advertising Corporation stepped up its market-oriented operation and carried out major reforms on the system and mechanism.