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营销性微电影是企业进行营销的一种新型手段,是在互联网时代崛起的大背景下而产生的一种与传统广告营销形式相抗衡的营销模式。借助手机、电脑等网络终端为传播媒介,将营销的对象以故事的形式呈现出来。重要的是,电影故事的主题和整个故事情节的发展都围绕该品牌的核心概念来展开。微电影营销方式在新媒体时代的浪潮下应运而生,经过几年的不断发展已经形成一种相对而言较为成熟的广告方式,形成了特定的传播机制。
Marketing micro-film marketing is a new type of business means, is the emergence of the Internet era and the emergence of a backdrop of traditional forms of advertising and marketing to compete with the marketing model. With the help of mobile phones, computers and other network terminals as the media, the objects of marketing are presented in the form of stories. Importantly, the theme of the story of the movie and the development of the entire storyline revolve around the core concept of the brand. Micro-film marketing came into being in the wave of new media era. After several years of continuous development, a relatively mature advertising method has been formed and a specific communication mechanism has been formed.