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2013年是社会化营销强势崛起的一年。这一年,小米手机只花了1分30秒,卖光了10万台红米手机;这一年,招商银行借助社交网络打造微银行,平均每日狂揽两万的微博关注量;这一年,美的热水器打造的一个机器人,一夜之间成为网络红人;这一年,简单的朋友圈互动就让“疯狂猜图”病毒式在微信朋友圈内迅速扩张开来……是什么一举成就了一个企业、一个品牌,或一举转变了市场运行规则?答案是——利用社会化媒体做营销。纵观现状,无论在传统PC端,还是在新秀移动端,每个人都有多重的社会化身份,多级化的社会化媒体也已经形成,并且还在发展壮大。与此相适应,中国的每个企业和组织的商业模式也正逐步迈入“社会化商业”的时代。
2013 is a strong year for socialized marketing. This year, Xiaomi mobile phone only took 1 minute and 30 seconds, sold 100,000 red rice cell phones; this year, China Merchants Bank to build micro-banking with social networks, the average daily 20000 microblogging crazy; This year, the United States, a water heater to create a robot overnight become Internet Reds; this year, a simple interaction of friends let “crazy guesses ” virus quickly expanded in the WeChat circle of friends ... ... What makes a business, a brand, or a market-changing rule in one fell swoop? The answer is - using social media for marketing. Looking at the status quo, everyone has multiple social identities, both on the traditional PC side and on the rookie mobile side. Multi-level social media has also been formed and is still growing. In line with this, the business model of every enterprise and organization in China is also gradually entering the era of “social business”.