当前在搜索领域里正有一种占统治地位的话语,那就是社会化搜索。社会化搜索是搜索引擎按照自身逻辑发展的必然结果,搜索引擎从其开始就具有某种程度的社会化特征,可以说社会化是搜索引擎的本质属性之一。社会的概念融入软件,是一次真正的革命。各种迹象表明,社会化搜索正渐成为一种主流。而当其社会化本质日益展开的时候,对搜索公司来说问题在于如何坚持异质性。 There is currently a dominant discourse in the search space that is social search. Social search is the inevitable result of the development of search engine according to its own logic. Search engine has a certain degree of social characteristics from its beginning. It can be said that socialization is one of the essential attributes of search engine. The concept of society into the software, is a real revolution. Various indications show that social search is gradually becoming a mainstream. And as the nature of its socialization unfolds more and more, the question for search companies is how to insist on heterogeneity.