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随着教育体制的深化改革,传统的教育理念和教学方法已经难以满足信息化教育的发展需要,不利于学生工作技能和实践能力的培养。“角色扮演法”作为一种全新的教学方法,将其应用于营销实践教学中,能够保证课堂情景的问题化、任务化和岗位化,激发学生的学习热情与探究欲望,帮助学生更好地掌握专业技能及知识,使学生成为高素质的复合型人才。本文就对营销实践教学中“角色扮演法”教学的应用进行分析和探讨。
With the deepening reform of the educational system, the traditional educational concepts and teaching methods have been difficult to meet the needs of the development of information technology education, which is not conducive to the training of students’ work skills and practical ability. As a brand new teaching method, “RPG” can be applied in the teaching of marketing practice to ensure that problems, tasks and posts in classroom situations can be guaranteed, which can arouse students’ enthusiasm for learning and desire to explore and help students to make more Good grasp of professional skills and knowledge, so that students become high-quality compound talents. This article analyzes and discusses the application of “RPG” teaching in marketing practice teaching.