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在移动互联网时代,传统品牌的瓦解速度前所未有地加快了,而小企业在垂直领域的品牌机遇,却在加速到来在互联网到来以前,很难想象一个品牌会在三到五年被人们广为知晓,甚至积累一批“死忠”级粉丝。然而还有更快的,随着移动互联网大大延长了人们的在线时间,品牌成功所需要的周期越来越短。只要在细分领域里,把产品做到极致,企业便可通过口碑的迅速传播,找到忠实的用户群。这预示着2015年垂直领域里的品牌机会。小企业机遇源于需求的层级变化小企业的机遇,首先始于消费者
In the era of mobile Internet, the disintegration of traditional brands accelerates faster than ever before, and the opportunities for small businesses in vertical areas are accelerating. Before the advent of the Internet, it is hard to imagine that a brand will be widely known in three to five years , And even accumulated a number of “diehard” level fans. However, there is even faster, with the mobile Internet has greatly extended people’s online time, the cycle required for brand success is getting shorter and shorter. As long as the subdivision in the field, the product to the extreme, companies can quickly spread through word of mouth to find a loyal user base. This heralded the brand opportunities in the vertical sector in 2015. Opportunities for Small Business Levels of Change from Demand Levels The opportunities for small businesses first start with the consumer