本文以霍尔的跨文化传播理论为视角,对旅游外宣材料的英译进行研究。通过对高低语境传播理论的分析,探讨了旅游外宣材料英译是在词汇、表达法和认知三个方面从高语境向低语境转换的方式,同时给出例证,旨在消除传播中的文化障碍,使得旅游外宣材料的英译更加有效。 From the perspective of Hall’s theory of intercultural communication, this paper studies the English translation of travel outreach materials. Through the analysis of high and low contextual communication theories, this paper explores that the English translation of tourist material is a way to change from high context to low context in three aspects: vocabulary, expression and cognition. At the same time, examples are given to eliminate Cultural barriers in communication have made English translation of travel materials more effective.