中国动画的“低幼化”倾向已有时日。纵观业界,出现“低幼化”的倾向自有其苦衷,追问下去,大家便纷纷把矛头指向了政府为扶持动漫产业而出台的一系列政策。那么,究竟是什么原因使得一个个明明旨在“扶持”动漫产业发展的政策,却造成动画创作“挑食”的局面呢?分析一下中国动漫政策的出发点,不难发现个中缘由。依照协定,中国加入WTO以后,必须开放包括动漫产业在内的文化影像市场。与欧美等发达国家相比,当时的中 Chinese animation “low ” tendency has been around for a while. Looking at the industry, the trend toward “low-income ” has its own difficulties. When we keep asking, we have all pointed to the series of policies that the government has introduced to support the animation industry. So, what is the reason that makes a clear policy aimed at “supporting” the development of the animation industry, but create animation “picky eaters” situation? Analysis of the starting point of China’s animation policy is not difficult to find a reason . According to the agreement, after China’s accession to the WTO, it must open its market for cultural images including the animation industry. Compared with developed countries such as Europe and the United States, the middle of the time