在我国的电力事业里,电力的营销管理具有重要意义,我国现在使用的是阶梯电价计费方法,但是由于电力市场的不断变化,电力营销要把客户的需求作为核心,通过一定的供应关系保障用户可以获得安全的、可靠的电力商品。文章主要研究的是电费电价的具体内容,探究电力营销管理过程存在的问题,有针对性地提出解决措施。 In China’s power industry, power marketing management is of great significance. Currently, China is using the ladder pricing method, but due to the constant changes in the electricity market, power marketing should take customer needs as the core, through a certain supply relationship protection Users can get secure, reliable power products. This paper mainly studies the specific content of electricity tariff, explores the problems existing in the process of power marketing management, and puts forward some solutions to it.