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本文运用内容分析法和案例分析法,重点分析汉字的意形美、书法的气韵美、方孔古钱的整体美、纹样的意象美、哲理的永恒美,结合当今时代的银行标志设计理念和设计批评提出了中国传统民族文化的重要性,通过对传统文化不断筛选、修正和延续的过程,对事物的本质具体问题具体分析,从而得出银行标志设计最关键的问题:滥用中国元素、图形表现的趋同化,同时对这两种缺陷进行评论并提出解决办法。
In this paper, content analysis and case analysis are used to analyze the aesthetic beauty of Chinese characters, the beauty of calligraphic beauty, the overall beauty of ancient coins in the square hole, the aesthetic beauty of the image and the eternal beauty of philosophy. Combining with the contemporary design concept of bank logo, Design Criticism raises the importance of traditional Chinese culture. Through the process of continuous screening, amendment and continuation of traditional culture, the paper analyzes the concrete problems of the nature of things in detail, and draws the most crucial issues of bank logo design: abuse of Chinese elements, graphics The convergence of performance, at the same time comment on these two shortcomings and propose solutions.