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教育部2012年对普通高等学校本科专业目录进行了调整,并编写了新的《普通高等学校本科专业目录和专业介绍》,探索并实施与之相适应的本科专业课程体系就成为了重要而迫切的问题。文章主要探讨了本次调整给市场营销专业带来的新变化,在此基础上,对独立学院市场营销专业课程体系进行重新设置,以期为独立学院教学改革工作提供一定参考。
In 2012, the Ministry of Education made adjustments to the undergraduate major catalogues of general colleges and universities, and prepared a new “Introduction to Undergraduate Professional Catalogs and Specializations for Regular Institutions of Higher Learning”. It has become important and urgent to explore and implement the corresponding undergraduate professional curriculum system. The problem. This article mainly discusses the new changes that this adjustment brings to the marketing specialty. Based on this, it re-sets the marketing professional curriculum system of the independent college so as to provide certain reference for the teaching reform of the independent college.