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2017年是高考恢复40周年,面对可预知专题选题与移动传播情境的相遇,媒体的报道创新也是一场高考级别的竞争。本文通过梳理人民日报、光明日报、北京晚报、新京报和央视、央广、新浪等的相关报道,可发现各家媒体不约而同地探索移动端专题的形态和特质。以此为基础,寻找移动端专题报道微内容化的创新方法。
2017 is the 40th anniversary of the resumption of college entrance examination, the face of predictable topics and mobile communications topics of the encounter, the media reported that innovation is also a college entrance-level competition. By combing the relevant reports of People’s Daily, Guangming Daily, Beijing Evening News, Beijing News, CCTV, CNRTV and Sina, we can find out that all media are invariably exploring the characteristics and forms of mobile themes. Based on this, we look for an innovative approach to micro-content for mobile coverage.