市场营销是指企业致力于创造用户所需要的产品或劳务,并通过市场交易提供给消费者的综合性经营活动。随着生产的发展和科学技术水平的提高,电力企业的市场营销问题将变得越来越重要。所以电力企业需要重视商品推销和刺激需求,注意研究推销术和广告术。文章将从市场营销的概念和重要性入手,论述了其编写原则、编写要求和编写时的注意事项,最后提出了如何做好电力市场营销的措施。 Marketing refers to the enterprise is committed to creating users need products or services, and through market transactions to provide consumers with a comprehensive business activities. With the development of production and the improvement of science and technology, the marketing problems of electric power enterprises will become more and more important. Therefore, power companies need to focus on product sales and stimulate demand, pay attention to research sales and advertising. The article will start with the concept and importance of marketing, discuss its compilation principle, writing requirements and precautions when writing. Finally, it puts forward some measures on how to do the marketing of electric power.