推销阻力是指来自顾客方面的阻止、延缓或妨碍推销员在推销中成功地敲定生意的因素。推销受阻是每位推销员经常遇到的现象。因此,认真分析各种推销阻力的成因和表现形式,事先预料到可能引发的复杂的推销局面,采取措施予以及时解决,是提高推销成功率的关键。推销活动受阻通常有以下7个原因:1.拜访时机不当。选择恰当时机拜访客户是保证推销成功的先决条件。一位忙于应付上级视察的商店经理,对突然来访的推销员自然无暇顾及,即便勉强接待,恐怕也心不在焉。在这种情况下,推 Sales resistance refers to the factors that stop, delay, or hinder the successful salesman from finalizing the business. Impediment to sales is a phenomenon that every salesman often encounters. Therefore, careful analysis of the causes and manifestations of various sales promotion resistances, anticipation of the complex sales situations that may arise, and the adoption of measures to resolve them in a timely manner are the key to increasing the success rate of promotion. There are usually 7 reasons why a promotion is blocked: 1. The timing of the visit is inappropriate. Choosing the right time to visit customers is a prerequisite for ensuring successful sales. A store manager who is busy with his superiors’ inspections naturally has no time for the sudden visiting salesman. Even if he barely accepts it, he is afraid to be absent-minded. In this case, push