公共关系传入我国已有16个年头了,我国的公关事业得到了蓬勃的发展。通过高校教育,职业培训和自学等形式的传播加快了公关在我国的普及,公关行业的从业者也增至十万多人。但是,目前我国对公关一无所知者还为数甚多。在我国,公关界的闪光点多数集中在那些搞公关研究的专业名家身上,因此,有关公关业绩的宣传也多集中在他们的身上。这样,往往会使普通 Public relations has been introduced into our country for 16 years, and our public relations undertaking has been booming. Through the dissemination of such forms as college education, vocational training and self-study, the popularization of public relations in our country has been accelerated and the number of practitioners in the public relations industry has also risen to over 100,000. However, at present, there are still many people who know nothing of PR in our country. In our country, most of the public relations circles are focused on the professionals who engage in public relation research. Therefore, the publicity on public relations performance is also concentrated on them. This tends to make it ordinary