电视受众的口味一直在变化,对于缺乏创新力的综艺节目,受众很快就会予以抛弃,所以,品牌客户会更加倾向于投放在节目的最初就注重创新的综艺节目。在传媒界普遍认为选秀类综艺节目慢慢走向死胡同、缺乏新鲜感与受众黏度的时候,《中国好声音》横空出世,回归到选秀类节目的本质——用歌声征服观众。让拥有好声音的草根、艺人、歌手等才艺人士围绕四位顶级音乐导师同 The tastes of television audiences have been changing, and audiences quickly abandon the lack of innovative variety shows, so brand clients will be more inclined to put on variety shows that focus on innovation from the very beginning of the show. In the media generally considered draft variety shows slowly toward the dead end, the lack of freshness and audience viscosity, “China Good Voice” turned out to return to the nature of the draft show - to conquer the audience with songs. To have a good voice of grassroots, artists, singers and other talented people around the four top music tutor with