综合旅游界、文化界的理论论述和具体实践,旅游和文化是一种相辅相成、共同促进的关系,旅游需要文化提高品位,文化需要旅游繁荣市场。旅游需要文化提高品位旅游通过文化提高品位表现在三个方面。首先,文化是旅游最重要的动机。很多外国旅游者到中国来、外省旅游者到湖北来,一方面,就是为了看故宫、长城、三国遗迹、黄鹤楼等古建筑;另一方面,虽然冲着黄山、桂林山水、长江三峡,但体验中国文化、湖北民风仍然是他们出游心理的一部分。对一个城市、一个地区来说,光有山水,而缺乏文化的吸引力,是很难成为旅游热点的。其次,大多数旅游景点和几乎全部的旅游产品都有很深的文化积淀。旅游景点宽泛地可以分为自然、人文、社会三类,故宫、长城、三星堆、五祖寺等人文景点,以及云南民 Comprehensive tourism, cultural theory and practical experience, tourism and culture is a complementary and jointly promote relations, tourism needs culture to improve quality, cultural tourism needs prosperity market. Tourism needs culture to improve taste Tourism through culture to enhance the performance of the performance in three aspects. First, culture is the most important motivation for travel. Many foreign tourists come to China and other provinces come to Hubei. On the one hand, they are looking for ancient buildings such as the Forbidden City, the Great Wall, the Three Kingdoms Ruins and the Yellow Crane Tower. On the other hand, although they are directed at Huangshan, Guilin, Three Gorges, However, experience of Chinese culture, Hubei folk is still part of their travel psychology. For a city, a region, the landscape, but the lack of cultural appeal, it is difficult to become a tourist hot spot. Second, most tourist attractions and almost all of the tourism products have a profound cultural heritage. Tourist attractions can be broadly divided into three categories: natural, humanities, social, the Forbidden City, the Great Wall, Sanxingdui, Wuzu Temple and other cultural attractions, and Yunnan people