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我国企业出于国内市场饱和、为获取国外先进经验和技术等原因逐步走出国门,走向世界。我国企业在参与国际市场营销的过程中还存在着诸多问题,本文在分析这些问题的基础上提出了一些应对策略。
Due to the saturation of the domestic market and the gradual acquisition of advanced foreign experience and technology, our enterprises gradually go abroad and go global. There are still many problems in the process of our country’s enterprises participating in international marketing. Based on the analysis of these problems, this paper puts forward some countermeasures.