作为民生产品,眼镜存在巨大的刚性需求,特别是随着人民群众生活水平和消费能力的提高,眼镜的时尚功能日益突出,在视力矫正与时尚装饰功能的双重叠加效应下,眼镜行业可谓前景广阔,属于不折不扣的朝阳产业。然而,在当前特殊的市场格局下,由于经济增长下行、市场需求疲软、消费低迷所带来的不利影响,使得不少眼镜企业处于相当艰 As people’s livelihood products, glasses there is a huge rigid demand, especially with the improvement of people’s living standards and spending power, the fashion features glasses increasingly prominent in the eyesight correction and fashion decorative functions under the dual superposition effect, the optical industry can be described as broad prospects , Belongs to the letter sunrise industry. However, in the current special market structure, due to the economic downturn, the weak market demand, the adverse impact of consumer downturn, many optical companies in a very difficult