随着网络信息技术的进步,大数据时代随之而来。大数据背景为各大企业提供了风险与机遇并存的市场环境,在此环境下,企业的财务管理势必面临着全新的挑战和变革。在企业的竞争过程中,非结构化信息财富是核心内容之一。本文首先简要论述了大数据背景的优势及不足,然后分析了企业财务管理在大数据背景下所面临的挑战,并且提出了转变驱动力及价值内涵、消除财务决策信息的边界化以及完善投资的决策标准等变革方式。 With the progress of network information technology, big data era followed. The background of big data provides the market environment for all enterprises to cope with risks and opportunities. In this environment, the financial management of enterprises is bound to face brand-new challenges and changes. In the process of business competition, unstructured information wealth is one of the core content. This paper first briefly discusses the advantages and disadvantages of the background of big data, then analyzes the challenges faced by the financial management of enterprises in the context of big data, and proposes the transformation of the driving force and value of content, eliminate the border of financial decision-making information and improve the investment Decision-making standards and other changes.