企业全面走向市场,营销的重要性日益凸现。如何以市场为导向,转换经营机制,是国有大中型企业面临的一个新课题,也是一项刻不容缓的任务。1993年;南平铝厂积极转换经营机制,把营销工作放在企业各项工作的首位,加强营销决策,不断提高销售服务质量,以销促产,提高经济效益。全年产销两旺,实现工业总产值3.62亿元,比上年增长 Enterprises to a full market, the importance of marketing has become increasingly prominent. How to be market-oriented and transform the operating mechanism is a new task for large and medium-sized state-owned enterprises and an urgent task. In 1993, Nanping Aluminum Plant actively transformed its management mechanism and placed marketing work at the top of every enterprise’s work. It strengthened marketing decision-making, continuously improved the quality of sales and service, promoted production through sales, and boosted economic benefits. Throughout the year, both production and sales boomed, realizing a total industrial output value of 362 million yuan, an increase over the previous year