企业文化是企业的名片,是企业的核心竞争力,是企业持续发展的原动力。建设良好的企业文化是优秀企业不懈的追求,然而实际生产经营过程中,企业文化却难以发挥最大效用,本文对企业文化的形成、历史周期、特征、功能进行分析,提出企业文化建设的原则和策略。 Corporate culture is the business card, is the core competitiveness of enterprises, is the driving force for sustained development of enterprises. Building a good corporate culture is a relentless pursuit of outstanding enterprises, however, the actual production and management process, the corporate culture is difficult to maximize the effectiveness of this article on the formation of corporate culture, historical cycles, characteristics, functions, and put forward the principles of corporate culture and Strategy.