日前,赛博数码广场从人气旺盛的中关村市场中心离去。直接原因是其从去年9月开业至今,一直处于亏损状态。赛博的声明是:“百货化”的 IT 卖场经营理念与“中关村生态”固有消费习惯之间的不相适应。概括起来就是,除了“选址”不当之外,赛博失误在于对“模式”通用性和地域性的判断上。然而,这几个理由都有失偏颇。在中关村有店面和柜台的老板们都知道,电脑城的发展经历了4个阶段。从最初是自发型的街边铺面,到集中的物业出租型和后来的营销型,最后是全国连锁营销型卖场。这其中,卖场已经从简单的 Recently, Cyberport Digital Square from the popular Zhongguancun Market Center. The direct reason is that since its opening in September last year, it has been at a loss. Saibo’s statement is: “Department Stores” IT store business philosophy and the “Zhongguancun Ecology” inherent spending habits do not match. To sum up, in addition to the “site selection” inappropriate, the failure of the Cyber ​​is the “model” of the universality and geographical judgment. However, these reasons are biased. In Zhongguancun, there are stores and counters owners know that the development of Computer City has gone through four stages. From the initial is the spontaneous street pavement, to focus on the property rental type and later marketing type, and finally the national chain stores. Among them, the store has been simple from