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印刷媒体与电视媒体分别以语言和图像对事物进行摹写,它们在传播逻辑上存在很大差异,在教育上也有不同效果。江苏教育频道以《未来科学家》为载体,推动杂志和电视在内容生产、活动组织、品牌经营、衍生产品开发等方面互动融合,取得明显成效。《未来科学家》的成功实践表明,正是这种差异性,使得印刷媒体与电视媒体在传播途径和效果上互为补充、相得益彰。
The print media and the television media use the language and the image to describe things differently. They have great differences in the logic of communication and have different effects in education. Jiangsu Education Channel, with “Future Scientists” as its carrier, has promoted the interactive integration of magazines and television in content production, event organization, brand management and derivative product development, and achieved remarkable results. The successful practice of “future scientists” shows that it is precisely this difference that makes print media and television media complement and complement each other in terms of the route of transmission and effect.