论文部分内容阅读
主持人:在乳品企业竞争日趋激烈的今天,寻找差异化创新的竞争手段,已经成为每个公司所关注的核心问题之一。我们通过与爱克林包装、天龙包装的两位高管的对话,希望与业内同仁分享各自的经验和意见。 中国乳业高速的发展,液态奶的增长功不可没,当年利乐的创新包装不仅帮助了伊利、蒙牛等一批基地型乳业成功,也在重新划分了中国乳业的竞争版图的同时,着实给当年的中国
Moderator: Dairy companies in the increasingly competitive today, looking for differentiated innovative means of competition, has become each company’s core issues one of the concerns. Through the dialogue with the two executives of Aikeling Packaging and Tianlong Packaging, we hope to share our own experiences and opinions with our colleagues in the industry. The rapid development of China’s dairy industry contributed to the growth of liquid milk. The innovative packaging of Tetra Pak not only helped the success of a number of base dairy industries such as Yili and Mengniu, but also redrawn the competitive landscape of China’s dairy industry. At the same time, China