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高速铁路开通带来时空距离的缩减,直接关系到消费者外出旅游的总体支出,同时影响其对旅游目的地的选择。本文使用二项Logistic模型,在文献回顾、访谈和游记筛选的基础上,对已经乘坐高铁出行并完成多地游的自助游消费者进行分析。研究结果显示,高铁开通条件下,消费者的需求特征和高铁路径特征对其线路节点选择有显著影响。该研究结论丰富了交通与旅游的关系这一理论体系,并为旅游目的地开展市场营销工作、旅行社开发创新线路提供对策建议。
The reduction of space-time distance brought by the opening of high-speed railway directly affects the overall expenditure of consumers on traveling, and at the same time affects their choice of destination. Based on the literature review, interviews and travelogue selection, this paper uses the binomial Logistic model to analyze the self-help consumers who have already traveled by high-speed rail and completed multi-getaways. The results show that under the condition of high-speed railway opening, the demand characteristics of consumers and the characteristics of high-speed railway have a significant impact on the choice of route nodes. The conclusion of the study enriches the theoretical system of the relationship between transportation and tourism, and provides marketing suggestions for tourist destinations and travel agencies to develop innovative routes.