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中外合作的红宝石食品有限公司是由青岛粮油食品商店与英籍华人过秉忠先生合作开设的年产120吨糕点、面包的食品公司,于1989年5月开业,迄今三年。这家公司以其选料讲究、工艺独特、加工精致、质量上乘的优势,在售价高于同类产品的情况下,逐步赢得顾客,打开市场,知名度日益提高。开业三年来,中外双方都获得了可观的利润。今年1—5月,销售额和利税都已完成计划的53%。1991年该公司人均利税约为国营、集体商业的三倍,成为青岛市商业战线上的佼佼者。制订正确的经营方针公司生产的糕点、面包都是高
Sino-foreign cooperative Ruby Foods Co., Ltd. is a food company with an annual output of 120 tons of cakes and breads, co-established by Qingdao Cereals, Oils and Foods Stores and British Chinese Mr. Guo Bingzhong. It opened in May 1989 and has for three years now. This company pays attention to its choice of materials, unique technology, exquisite processing, and superior quality. Under the circumstance that the selling price is higher than that of similar products, it gradually wins customers, opens up the market, and its popularity increases. In the past three years since its opening, both Chinese and foreign companies have made considerable profits. From January to May this year, sales and profits and taxes have completed 53% of the plan. In 1991, the company’s per capita profit and tax was about three times that of state-owned and collective businesses, and it became the leader of the Qingdao city’s business front. Formulate the correct management policy The company produces cakes and bread that are high