在论述“人民大会堂”香烟概况的基础上,分析了“人民大会堂”香烟的市场定位,进而从色彩、文字、图形这三个方面来探讨了“人民大会堂”烟盒包装的视觉设计,从造型设计流程及纸盒造型这两个方面来探讨了“人民大会堂”烟盒包装的造型设计,最后从市场定位、表现形式、防伪设计、设计评价等四个方面对“人民大会堂”香烟的烟盒包装设计进行了更进一步的思考,以便为做好“人民大会堂”香烟的烟盒包装设计提供有益的参考。 On the basis of the general situation of the “Great Hall of the People” cigarette, this paper analyzes the market orientation of the “Great Hall of the People” cigarette, and then explores the “Great Hall of the People” from three aspects of color, character and figure. The visual design of the package of cigarettes explores the modeling design of the “Great Hall of the People” cigarette package from the modeling design process and the carton modeling, and finally from the market positioning, the form of expression, the anti-counterfeiting design, the design evaluation and so on Four aspects of the “Great Hall of the People” cigarette packaging design further thought in order to do a good job, “People’s Hall” cigarette packaging design provides a useful reference.