企业文化是企业之魂,是企业核心竞争力中最重要的软实力。在经济效益得到快速提升的同时,注重企业文化建设,从组织措施、工作方法、宣传渠道等多方面不断创新,促进了母子公司企业文化的融合和规范发展,特别是在创业开拓和应对金融危机之时显示出了企业文化助推发展的巨大力量。在面临转型关键期、改革攻坚期、矛盾凸显期、爬坡过坎期的新形势下,加强企业文化建设意义重大。 Corporate culture is the soul of the enterprise, is the most important soft power in the core competitiveness of enterprises. While economic benefits have been rapidly improved, we have been focusing on the building of enterprise culture and constantly innovating in organizational measures, working methods, and publicity channels to promote the integration and standardization of the corporate culture of the parent-subsidiary companies, especially in pioneering and coping with the financial crisis At that time, it showed the tremendous power of corporate culture to boost development. Under the new situation of facing the critical period of transformation, the crucial period of reform, the period of prominent contradictions and the hurdling time, it is of great significance to strengthen the building of enterprise culture.