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企业标志在现代企业经营活动中发挥着巨大作用,它对内提升员工凝聚力,对外代表企业整体形象。本文从企业标志设计流程的视角展开讨论,梳理创意的过程,探讨企业标志设计的要求、方法。进一步论述了设计者要从企业需求出发,运用美学规律结合创意,设计出定位准确,形象语言简洁明了,具有强烈视觉冲击力的企业标志。
The corporate logo plays an important role in the operation of modern enterprises. It enhances employee cohesion and externally represents the overall corporate image. This article from the perspective of enterprise logo design process to discuss, sort out the creative process, to explore the requirements of corporate logo design, methods. Further elaborates the designers should start from the enterprise needs, using the law of aesthetics combined with creativity, design a positioning accuracy, image language concise, with a strong visual impact of corporate logo.