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良好的企业形象和产品美誉度是企业良性发展的基本保障,企业形象与产品美誉度两者具有从属、互补和共生等多重关系,正确看待两者关系,运用两者相辅相成的作用,才能帮助企业实现健康有序的可持续发展。
A good corporate image and product reputation is the basic guarantee for the healthy development of the enterprise. The corporate image and product reputation both have multiple relationships of subordination, complementarity and symbiosis. Correctly viewing the relationship between the two and using their complementary roles can help enterprises Achieve healthy and orderly sustainable development.